Hi there, welcome back to my blog...!
Hopefully my recent information is beneficial for you.
My writing now will share about things we have to do to be the real internet marketer
or to have your own business in internet.
As I already told earlier in my 1st posted that having business on internet is mainly
the same as having business in the real world. In the real world, you must have
products to sell, you must have the place to sell your product, you must have a brand
name to market your product, you must have resources/tools in order to make your
product can be catch/reached by people or customer (such as ads, sales, marketing
system, etc), and so on. Here, I did not say about the capital money, due to this is
the first thing you must have to run business whatever it is.
So, in the internet you must have all of those things. Well, I will tell about it one by one.
Product. In internet, you can have digital products or
real-rigid product. Digital Product is real product that formed/packaged in computerized/electronized/digitized, such as Ebook (Electronic Book), Ezine (Electronic Magazine), Webinar (Seminar on the website), software, scripting program, special/benefecial information. While, Real-Rigid product is really
real product that people can find at anywhere/anyplace, such as bags, shoes, books,
clothes, toys, medicines, dietary supplement, health supplement, foods, etc.
Rather than Real-Rigid Product, I suggest you to have Digital Product, due to you don't need courier to deliver your product to customer. It save time and money for
you and your customer. Every time your customer buy the Digital Product from you, he/she can download it just right in time, with no extra money to pay the courier.
Place. In internet, if we are talking about place then we
must talk about brand name as well, due to we can not split a part the place and the
brand name. In internet, place is known as website, while the brand name is known as domain name. Both website and domain name must be hosted on the server.
You must not have your own server to host your website and domain name. You can just
rent the server from one company who offers web and domain name hosting services.
It's cheap. You can pay monthly or annually to host your website and domain name.
One of web and domain name hosting company in indonesia is Pandanaran, while one of outside indonesia is freehostia.
You can host your web and domain name on the free hosting company as well. However, if you hosted on the free hosting company, you can't 100% manage your place. Usually your place will be put many of ads.
Your place is your store, so when you choose a place you should already notify how
big it is, how strategic it is; when you choose the name you should already notify how good it is, how easy to remember it is, how unique it is.
Tools. As the same as in the offline or real world business, you must also have tools to receive the payment, you must have tools to make sales letter or advertisement, you must have sales front-liners to market your products. In the internet business, all of these thing are done by software or script-program called PHP Script embedded within your website. To make the PHP script, you must know the language programming in making script. What if you don't know this language ? Still you can have the script program by buying or outsourcing it to other party who is the expert in making the script program. Is that expensive ? No, no at all. Recently, there are many script program on the net, those are ready to use and very cheap, you can choose what kind of script that really suit to your need.
Well, I hope by now You already understood what you have to do whenever you will have your own business in the internet. Good Luck for you.
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